Who Should You Follow?

November 4, 2015

Do you ever find yourself scrolling through your phone, shaking your head thinking “… Who the heck am I following?!”

Why am I looking at all these perfectly curated photo’s of DIYs I have no interest in making? Why are there so many succulents and copper accents and fringed accessories? Why am I looking at this? I don’t even like this.

When I started blogging and using social media it seemed sensible to follow a cross section of people working in the fields that interested me. That meant a range of craft/DIY/fashion/design/interior bloggers, some I genuinely admired, some I followed because they were popular–that idea that if you choose to be in the craft field you should follow the top craft bloggers. I wanted to know what was going on, what was trending. Even if it wasn’t going to affect my content, I didn’t want to be ignorant, particularly if craft was to be both my day job and hobby. The business side of me says always be informed, don’t bury your head in a corner. Don’t be closed-minded because inspiration comes from the most unlikely of sources.

So here I am scrolling through my Bloglovin feed, totally in awe with certain posts and completely uninspired and even frustrated by others. So who should I be following? Should I only follow those accounts and blogs I truly love and find value in, or should I be strategic about it following a variety in my field?

I’m all for keeping my eyes open (different aesthetics, geographic backgrounds, etc.) but why should I spend time looking at content that’s not inspiring me, encouraging me, or making me feel good? Or worse, content I find myself almost poking fun at… “That’s the most original thing they could do? Do the 1000 people liking this not see it’s totally impractical and would unravel in the wash?” Kind of like those friends you keep on Facebook just to mock or tear yourself down in comparison to. This whole sentiment obviously applies to a lot of areas in social media, but they’re the same questions and I can’t be the only one asking them – Who am I following and why?

Is it foolish and single-minded to only follow accounts and people that I truly find valuable? Or should I make an effort to ‘stay in the loop’ and not offend anyone by keeping a handful of those ‘top’ accounts and following back those that follow me? Are there exceptions? Are the rules different for personal versus business blogs/accounts?

I think I’ve answered my own question in writing this, but I’d love to hear your thoughts on the subject. Please leave a comment or shoot me email.

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